What brewery should I go to? If you live in Asheville, NC the short answer is any of them because we have such an amazing craft beer scene here in these wonderful mountains. In my last post about Wicked Weed Brewing Company I gushed all over them and would say that it is my favorite place to go to get a beer period. When I photographed over there I was given the royal treatment and everything about the place was very Asheville. Photographing their beer scene made me want to do a personal project to visit and photograph all the breweries in the Asheville area. This is such a fun time for the craft beer industry and I want to be a part of it. Hi-Wire Brewing on Hilliard Avenue was the first stop on my list. They are relatively young like Wicked Weed (by young I mean less than 2 years old) at the time of writing this and what sets them apart somewhat is that they started bottling from the beginning. How do you stand out on store shelves with all the different beers that are available to customers these days? Branding. It is all about the branding and that is one thing that drew me to Hi-Wire. I love the circus themed logo, label, and branding. It is simple and resonates with many people, because lets face it, who doesn’t like the circus? I included some real punchy black and white photos of the labeling below. Sound off in the comments to let me know what your favorite brewery is in the Asheville area and why you like it so much. Cheers!!